We're growing up.
Fit Mama in 30 is becoming BLD CO.
Same women. Bigger mission.
Our story
Why BLD exists.
Fit Mama in 30 started with one goal: help busy moms find the time and confidence to get stronger.
But something happened along the way. Our community grew. Our members grew. We grew.
And we realized the thing connecting us wasn't motherhood. It was strength — the desire to build bodies capable of carrying us through every season of life.
Pregnancy. Postpartum. Motherhood. Careers. Perimenopause. Menopause. Everything in between.
So we're building something bigger. Welcome to BLD CO.
Meet the coaches
Real coaching, not trends.
Two specialists, one focus — helping women train and eat well through every season of life.
Coach Cari
- Certified personal trainer
- Pre/postnatal fitness specialist
- Sports nutritionist
Pre/postnatal training specialist with 15+ years helping women stay strong through every stage of motherhood.
Coach Bailey
- Registered dietitian
- Certified personal trainer
- Pre/postnatal nutrition specialist
Pre/postnatal specialist and dietitian who helps women train for labor, recovery, and every season after.
The method
We're not here to make you smaller. We're here to make you stronger.
Four principles behind every workout, every recipe, every program.
Every workout and every recipe is built by a certified trainer and a registered dietitian working together — not adapted from a general plan and hoped to fit.
Programming that meets you exactly where you are — trimester, postpartum week, or decades out — so nothing asks your body for more than it's ready to give.
Open the app and the next step is already decided. No wondering if a movement is allowed yet, no piecing advice together from five different sources.
Strength is trained, not something you're born with or without. No bounce-back pressure, no diet culture — just consistent, expert-led work that compounds.
What are you ready to build?
Take the quiz, find your path, and start building today. Cancel anytime.