BLD STRONG · Included in your membership
Build strength. Build muscle. Build confidence.
Stronger, not smaller.
Progressive strength training for women who want to become stronger — not smaller. Whether you're restarting from zero or already lift, every session moves you forward.
membership
At a glance
Stage
Any season
Per workout
~30 minutes
Equipment
Dumbbells
Level
Beginner to advanced
Format
Follow-along video
The approach
Women out of (or beyond) the pregnancy/postpartum season who want to get genuinely stronger — whether you're restarting or already lift.
Most programs aimed at women are still chasing smaller. This one isn't. Every session is progressive strength training — designed by a certified trainer and a registered dietitian to build real muscle, real strength, and a body that can do more, not less.
There's no starting over here, and no plan built for someone who never had a body that changed. Whether you're picking up a dumbbell for the first time or you've lifted for years, the programming meets you where your strength actually is and moves it forward, week over week.
Open the app and the next session is already planned — sets, reps, progression, done. You show up, you train, you get stronger. No decision fatigue, no wondering if today's the day to push.
What's inside
The full program.
Every series, in the order you will meet them.
- 01
Build & Burn
Full-body strength paired with conditioning — the foundation series for anyone starting or restarting.
- 02
Force + Form
Technique-first strength work that builds the patterns everything else is loaded onto.
- 03
All-In Strength
Progressive overload for women ready to push load and intensity further.
- 04
Strength Foundations
A slower on-ramp for anyone new to lifting or coming back after time away.
Who built it
Real coaching, not trends.
Built by Coach Cari and Coach Bailey — a certified trainer and a registered dietitian — so every progression is safe, effective, and grounded in real coaching, not trends.
Coach Cari
Coach Bailey
From the community
“I am lifting heavier weights every month, and I actually look forward to training now.”
Everything included
One membership. Every season.
This program is not a separate purchase. Your membership unlocks it, every other program, the full nutrition library, and the community — and you can move between them whenever your body or your life changes.
More programs
Explore the rest.
BLD Postpartum
Recover. Rebuild. Return. Progress safely from postpartum back to the workouts you love.
Explore →What are you ready to build?
Take the quiz, find your path, and start building today. Cancel anytime.